Event organisers, listen up. We think there might be a gap or two in your mobile strategy – with all of this talk about using event apps to engage attendees,
From the moment they arrived on the market, smartphone penetration always seemed somewhat inevitable. After all, who wouldn’t be interested in a phone that’s also a shiny portal to an
So we’re writing this post with our tail slightly between our legs – we have a confession to make to you, our dear blog readers. We had
Struggling to get your head around RFID and NFC? Scared people will LOL at your weak understanding of these exciting acronyms? These tiny-yet-critical slivers of technology might seem mysterious, but
Twitter is one of our favourite social media platforms and for reasons beyond aiding our discovery of the latest cat memes. For us, the best bit about Twitter is that
Harnessing the power of word of mouth marketing is critical for event professionals hoping to build a strong, reputable brand for their events. So what exactly is Word of Mouth